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  • New eco-friendly TPU production process
  • The Attitude TPU production stage reduces the utilization of chemical solvents and carbon particulate
  • Leather touch feeling TPU
  • Ultimate structure construction with specific cushioning system
  • Improved damping support for the maximum hand comfort
  • Road vibration and shock softener
  • Superior anti-slip during wet and humid conditions
  • Easy cleaning and wrapping operations
  • Available with black end-plug push-type

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The new eco-friendly Attitude bar tape represents the latest fulfillment in term of performance and comfortable hand support. We have introduced the Attitude tape with the purpose to conjugate; high-end performance, durability and care for the global environment. As a matter of fact the production of each Attitude tape follows strict production rules in order to reduce the utilization of chemical solvents and carbon particulate. Attitude is declined in 7 cycling personalities.

Discover your attitude:

  • Sparkler – the rider who loves sprinting and raising the speed after any brake or corner
  • Cruiser – the rider who keeps an astonishing average speed anytime
  • Tornado – the rider who chases all rider sprints
  • Styled – the most elegant rider of the peloton
  • Explorer – the rider who loves to explore new routes
  • Tracer – always chase the Tracer track, you’ll never be lost!
  • Phantom – the Phantom rider is everywhere, now leading the peloton then on the back of it, then drinking coffee but now disappearing again.

Thermoplastic polyurethane(TPU) / EVA


2150mm (L) x 30mm (W) x 3mm (T)


75g/pair (excl. end plug)


Sparkler(WH), Sparkler(GY), Cruiser, Tornado, Styled, Explorer(BK), Explorer(WH), Tracer Matt, Tracer Iced, Phantom(SV), Phantom(BK)

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