Riders & Ambassadors


Club/Team: DieKetterechts (Ktrchts)

“Guee products for me: Solid, stylish, fancy and easy to use”.


Privateer (MTB)+ UNION Raiffeisen Radteam Tirol (road)

“Bar tape, MTB Grips, Aero Backlight, Bell, Bottle Cages, Socks.Guee is filling a gap in bike related products! I can rely on my trusted Guee products when it counts, no matter if it is between the tape with a race numberplate on my bike or if I go home from university.”


Club/Team: Geizhals.at VICC Racing Division.

“GUEEs product have not only a unique look, they also strive for quality. That’s what makes them the perfect companion for individuals who not only care about style, but also about that the material really does its “job”.”


Florian is a semi-professional road racing cyclist from Austria, currently riding for Tirol Cycling Team

On the bike I want to go fast, but I also want to look good. That’s why my favorite product from GUEE is the SL Dual Bar tape. As you can choose from a lot of different colors I was always able to match it with my bike‘s color. And as bonus the bar tape is very high tech too which made it even easier for me to choose the right tape over the years.


UCI Continental Rider currently riding for Nero Continental

“ We have been using GUEE bar Tape for the past 2 years and have been blown away with both how well they perform and how great they look! It is easily the best bar tape we have used.”


Passionated cycling enthusiast, living on the “ride” side of life.

“I first got in touch with GUEE products at the tour d’alsace in france 2015. Saw another rider there, using the Sio bar tape, touched it and immediately knew that i wanted to try this product. Since that i got convinced by the smart and simple bikeparts from GUEE. Can’t define one favorite product, because all products i ever used are great in their own way!”


Club/Team: Heaven and Hell Cycle Club

“I like the longevity of the bar tapes, the look and the feeling. The bottle cage is very intelligent, because of the integrated tire lever”


Club/Team: 8Bar Bikes

“I’m using the Guee SL and Duel bar tape for my Road & Gravel bike, the reason I love them so much is because my hands feel glued to my bars yet give me the freedom to move, so when im on a gravel train flying through the trees or in a sprint in a crit race I know I’m in safe hands and will always be on my game. ”


“I love the quality of the tape and the wide range of available colours. As someone who rides without gloves a lot I really hate it when bar tape rubs off on your hand which the Guee tape does not. It is also insanely grippy and comfortable, even when wet, this makes rides more enjoyable and safer. ”


I really love to ride the „GUEE“- bar tape – the most stylish and comfortable bar
tape I have ever had. Ride in style!