About Us

Guee is an innovative cycling brand that made its debut in 2010. Pronounced ‘Goeey,’ the name Guee evokes sensations of softness and stickiness, reflecting the comfort and superior performance that our products embody. Since our inception, we have been dedicated to creating premium cycling accessories that enhance every ride.

Inspired by the Guee concept, our product line has expanded to include a comprehensive range of high-quality accessories designed for both professional and recreational cyclists. Each Guee product is crafted with meticulous attention to detail and a commitment to excellence.

At Guee, we understand that comfort and performance are paramount for cyclists. That’s why we continually innovate and refine our designs to meet the evolving needs of the cycling community. Our accessories are not only functional but also stylish, ensuring that cyclists can enjoy both form and function on every journey.

Whether you’re a seasoned cyclist or a weekend rider, Guee products are designed to boost your cycling experience. We believe that the right accessories can make a significant difference, providing the support and reliability you need to perform at your best. With Guee, you can ride with confidence, knowing that you’re equipped with the best in cycling innovation.

Join us on our journey to make cycling more enjoyable and accessible for everyone. Discover the comfort, quality, and performance that define Guee, and experience the difference our products can make on your next ride.

Guee Team

Guee operates with the same passion and determination that drives cyclists worldwide. From early mornings to challenging mountain rides, we understand the journey is often tough, but we strive to improve with every product we create. Our team brings together decades of expertise in mechanical and electrical engineering, coupled with extensive experience in bike design and the international cycling market. This unique combination enables us to develop innovative and high-quality cycling accessories that enhance every ride. At Guee, we are committed to supporting cyclists with products that reflect our dedication to excellence and performance.