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Recent innovations in materials and engineering have greatly advanced cycling components. GUEE focuses on creating bar tape that is lightweight, comfortable, durable, and sweat-absorbent — enhancing control and performance for every ride. Whether racing or riding for leisure, GUEE helps you ride smarter with thoughtful design and cutting-edge technology.

Surface layer

Advanced PU leather offers a perfect balance of style and function for bar tapes. It provides a premium hand feel, reliable all-weather grip, and excellent durability with hydrolysis resistance — ensuring better control and longer-lasting performance.

Structural layer

Custom honeycomb fabric combines strength, flexibility, and lightness. Its unique structure supports tensioned designs while efficiently absorbing sweat and water, enhancing comfort and performance.

Based layer

The base layer foam provides excellent shock absorption, rebound, and support. Its resilient design cushions impacts and enhances comfort, making it ideal for protective applications.

SUPER LIGHT

Weight matters. The SL series is designed to be as lightweight as possible by selecting the best raw materials and lightest polyurethane materials.

EASY TO WRAP

You don’t need to be a master mechanic to wrap our bar tape. With just enough stretch, the SL series can be wrapped around any handlebar shape : round, flat, integrated, gravel oriented, or aero bars. The tape keeps firmly secured by the new Guee end-plugs.

SHOCK ABSORPTION

The SL Series features a triple layer design. The external layer works as a cushioning system and absorbs shocks and vibrations from the tarmac. The triple layer texture improves the steering control while dampening your ride.

GLOVE FREE

Our SL series provides the perfect control and comfort. You can experience excellent grip and anti-slip with or without cycling gloves.