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Recent innovations in materials and engineering have greatly advanced cycling components. GUEE focuses on creating bar tape that is lightweight, comfortable, durable, and sweat-absorbent — enhancing control and performance for every ride. Whether racing or riding for leisure, GUEE helps you ride smarter with thoughtful design and cutting-edge technology.

Surface layer

Advanced PU leather offers a perfect balance of style and function for bar tapes. It provides a premium hand feel, reliable all-weather grip, and excellent durability with hydrolysis resistance — ensuring better control and longer-lasting performance.

Structural layer

Custom honeycomb fabric combines strength, flexibility, and lightness. Its unique structure supports tensioned designs while efficiently absorbing sweat and water, enhancing comfort and performance.

Based layer

The base layer foam provides excellent shock absorption, rebound, and support. Its resilient design cushions impacts and enhances comfort, making it ideal for protective applications.